Exclusive Event: Lilli Jahilo launches her Spring/Summer 2017 dress collection in Dubai

Lilli Jahilo launches her Spring/Summer 2017 dress collection in Dubai

As the UAE wedding season heats up, BCME are delighted to bring you information about another fabulous event for brides-to-be, particularly those who busily planning engagement parties or pre-wedding events, and who are still deciding what to wear.

Taking place on Tuesday, 25th and Wednesday, 26th October at the exquisite Boulevard Suite at the Vida Downtown Hotel from mid day until 10pm, award winning designer Lilli Jahilo will exclusively launch her Spring/Summer 2017 collection here in Dubai. After the enormous success of her private showroom events in Cannes and Beijing, this latest collection, entitled ‘Sahara’, takes its inspiration from gorgeous, flattering shades of light and endless, open landscapes. Featuring geometrical bead embroideries, sumptuous hand-dyed chiffon and shimmering metallic lamé, the dresses on display will also include digitally printed and hand-pleated dresses designed especially for Dubai. These dresses will certainly fill any gap in your evening attire collection, whether you are a bride-to-be who is searching for a sumptuous gown to dazzle in at your engagement party, or perhaps a guest at a pre-wedding event.


At the launch of the collection, lucky guests will get to meet Lilli herself and chat all things occasion and bridal wear, as well as getting the chance to actually try on the latest collection and signature pieces, including those specifically made for the Dubai clientele. What’s more, if you fall in love with what you see (and looking at the beautiful images below, it’s easy to see why you would), you will have the opportunity to pre-order there and then. This is the perfect time to plan your engagement party outfit, to ensure that you leave your guests really excited about the big day itself. There will even be samples of the bridal gowns that Lilli can custom make for brides, if you’re still searching for the one!

To see this exclusive preview of Lilli’s 2017 collection, you can just drop in, however registration is highly recommended. To ensure your spot, email [email protected] by 24 October 2016. Private appointments are also available; please contact [email protected].


Lilli’s showroom will also provide guests with the opportunity to discover the first collection of hand-embroidered accessories from Elen Toussaint. Elen has mastered her know-how while working in the textile embellishment at Paris fashion houses. All her creations are high-end unique pieces and feature an eclectic mix of hand embroidered splendor crystals, making them a wonderful addition to Lilli’s exclusive collection. 

So, now that you have all the important info, let’s have a look at some of the beautiful dresses from the collection, and find out a little about Lilli Jahilo herself.


Above: Designer Lili Jahilo

If you class yourself as a modern, empowered woman, then these dresses are quite simply made for you. Lilli is a Chanel-trained designer who still maintains the highest levels of craftsmanship, particularly in the important areas of design and fabric selection. Seamstresses and tailors are employed in-house, and there is a strong emphasis on attention to detail, both for ready-to-wear and made-to-order gowns. Something BCME are really keen on is that every item is designed and produced responsibly, with Lilli saying, “It’s modern luxury that you can consume with a clean conscience.” This personal and ethical approach comes across in every gown.

But don’t simply take our word for it. Have a look at the images of some of the dresses in the new collection, read our interview with Lilli, and let us know if you plan to attend this exciting event!

What excites you most about your 2017 collection?

I love the colours of the collection; pastel blues and lilacs which psychologically fulfill our yearning for reassurance and security, along with warm golden yellows. I’m also crazy for the embroideries. Even though it’s my first love, it’s been years since I’ve used embroideries so elaborately in my collections. A visit to the Grand Mosque was a beautiful experience, as was the desert. So you could say that the UAE inspired me to return to bead embroideries again. 


What inspired you to launch your collection in Dubai, with pieces specifically made with Dubai women in mind?

I’ve showcased my collections around the world and my Arabic fans and clients living in the Netherlands actually encouraged me to think about Dubai. Women in Dubai love wearing dresses and value quality and a modern yet feminine take on fashion, so it’s a match made in heaven. What struck me the most during my first visit to Dubai was the light; probably something to do with the angle of the sunlight and the colour of the cityscape. It’s the perfect backdrop for beautiful and popping colours. So I came up with dress designs that feature my signature plissé dresses in one of a kind digitally printed ombré shades of pink, green and monochrome.


Why should brides-to-be (in the UAE) consider purchasing evening attire/gowns as well as their wedding dress?

All Lilli Jahilo dresses are ethically made with love and dedication and you literally feel it in the clothes. It’s a matter of values. So why not make your special day even more perfect by wearing an amazing gown that also makes you feel good on the inside. The dresses bring out the beauty of women in a sophisticated way, making you feel beautiful and confident. It is a niche brand so you can be sure to be wearing a dress that is similar to no other.

Briefly tell us about your custom-made Bridal attire

Our custom wedding gowns are in a league of their own. The attention to detail and the personality of the bride results in harmonious designs that take your breath away. My philosophy is that every bride is unique and deserves a gown that brings out the best in her. What makes a custom bridal wear so special is the personal approach – I start out with getting to know the bride and listening to her expectations, so that I can start the design process. I will come up with up to three sketches complete with fabric samples for the bride to choose from. The next step is to follow with production and multiple fittings to ensure the perfect fit. It’s a very special and enjoyable process that the bride will remember forever. It’s possible to work this way with brides around the globe, it just needs a little more time and planning. The first Emirati bride in bespoke Lilli Jahilo bridal wear will get married in Dubai at the end of the year.


Photography credit: Annika Metsla (winter bride) and Kadri Unt (open back wedding dress).

Thanks Lilli! For more information about Lilli Jahilo, visit her website here.

*This is a sponsored post*

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