INTERVIEW: Get to know the wedding Pro! SUGARology – Wedding Cakes In Dubai
Written by Adam Hurst on May 20, 2014.
Get to know the wedding Pro!
Every week, we shine the spot light on our Bride Club ME vendor club members, allowing you, our reader to get up close and personal with some of the best wedding vendors in town. Here, you can learn more about the people behind some of the businesses make your wedding day perfect!
This week we have the privilege of showcasing Gayu Lewis of SUGARology, who provides custom cakes, for all occasions including weddings. Gayu provides us with exclusive insight into the company SUGARology, her approach to wedding cake designing and baking, and shares with us what she loves the most about her job.
- How long has your company been established and what do you do?
SUGARology is a gourmet cake boutique creating signature cakes for all occasions. Since inception in 2013 (yes! We are just a year old); SUGARology has created over 300 cakes for patrons in UAE.
SUGARology specializes in wedding cakes. Our mission is to create some of the most exquisite cakes that couples and guests will not just enjoy but indulge in. Our wedding cakes aim to be the centre-piece of the event and occasionally tend to demand attention equivalent to that of the bride.
The wedding cakes from SUGARology as custom designed and created with choicest of ingredients. Our cakes have been acknowledged by many for bringing along a sense of joy, sunshine, and a world of comfort with it. Every bit of our cake will leave you and your guests asking for more…
- What do you love most about your work?
People remember weddings for some interesting aspect
Wedding invariably is one of the most important and memorable day of someone’s life. A global survey on what ‘people remember from wedding’; pegs wedding cake as number one, followed by bridal outfit and then the décor theme. That’s what I love most about my work. Being etched, in someone’s memory, for life!
My cakes are joy bringers and the fact that I am able to create a piece of art that is not just appreciated for its looks, but also relished for its taste, makes me proud of my work.
- Where do you get your inspiration from for your designs and is there a current trend with wedding cakes?
Our inspiration comes from everywhere: art, fashion, music, and characters but most of all, our inspiration comes from “YOU”. Every cake we create is custom made from concept to consumption and is a completely original piece of edible art. We make idea’s/ themes come to life in the form of cakes to make each occasion a memorable one.
Three big trends in the world of wedding cakes are
a) One of the biggest trends that we are seeing in ME is that cakes are now a part of every wedding, irrespective of religion.
b) Most wedding couple are opting for cakes which are simple, classic and yet showcasing an aspect of their individuality.
c) Wedding Cakes are not just a custom, but a competition. It has become a matter of pride. Every couple wants a cake that is unique and hence appreciated by guests and anything run-of-the-mill is a complete no-no in this business.
- Do you have any exciting projects, events; weddings coming up that you are providing cakes for?
We are very sincere with our patrons and hence cannot divulge details of the forthcoming projects. A lot of effort, creatively, hours and dedication is going behind creating the special cake customized for the couple, so can’t let the cat out on that!
However, one of the recently done exciting wedding cake was a four tier cake Falling Roses cake for the founder of BridesClubME Rio and Adam and a 5 tier cake each with different flavor for the bridal couple Natalie and Sherif.
- What makes your business different from other cake designers and bakeries in the region?
SUGARology is headed by Chef Gayu who has many years of hotel catering, hospitality industry customer service and bakery experience. Chef Gayu and her team of very able & creative staff, delve hard into the personality of the cake the person is made for, before they put on their creative hat to think of the apt concept, design, flavor and color for the right cake. Fine thinking, precision execution, never-seen-before designs and these cakes-to-die-for; helps transform any celebration into an unforgettable event.
SUGARology will help the brides realize a part of dream that they have been seeing all their lives. We take onus to customize and create cake which will blend in beautifully with the theme of their wedding day. We help in making every wedding, a perfect wedding.
- If you could give one piece of wedding planning advice to our readers, what would it be?
Wedding date is the most important date of your life. So plan well in advance.
Involve your suppliers early in the wedding planning stage. Get the suppliers to share details of their work aspect with each other, so that there is seamless execution. Cake is the centerpiece of your wedding. So ensure that you invest time to get it right. Something’s are best not left to the men. Surely cake is one such.
- Lastly, why did you choose to list with www.brideclubme.com?
BridesclubME is undoubtedly one of the best portals for weddings advise in UAE. It is a one stop shop for anyone and everyone who wants a wedding that is remembered and stress-free. The wide range of services offered by BridesclubME makes it a great platform to reckon with. And someone like me, who is in the business of wedding cakes, has to surely be well represented here.