Interview | Get to Know the Wedding Pro: Eloquent District, Dubai
Get To Know The Wedding Pro
Each week, we shine the spotlight on Bride Club ME vendor club members, allowing you, our reader, to get up close and personal with some of the best wedding vendors in town. Here, you can learn more about the people behind some of the businesses you may be using to make your wedding day perfect!
This week we have the privilege of showcasing Haren Negandhi, CEO of Eloquent District. Below, Haren provides us with an exclusive insight into the company, tells us all about why he works in this industry, and shares with us what he loves the most about his job.
How long has Eloquent District been established?
We are a start-up entity with a core focus on male grooming and accessory products from premium suppliers around the world. We officially launched in September 2016.
What makes your company different when it comes to helping grooms get ready for their big day?
We offer high-end accessories from premium designers to ensure that a groom achieves his best look for his big day. Eloquent District is a unique online retail store created to inspire a modern lifestyle and cater to the quintessential man. Our ethos is to bring brands from the most creative and independent luxury labels to the region, in order to help grooms pick the best that we have to offer.
What made you decide to work in the fashion industry?
I have been in the region for over 25 years and have always had a keen interest in fashion trends. Dubai has been the most promising fashion destination within the Middle East and while growing up in the UAE, I wanted to be part of the success story and create a niche in the male grooming and accessories market. I enjoy the relative ease of doing business in the region and the fact that Dubai is well positioned on the fashion forefront, meaning that you can cater to both the east and the west.
What do you love most about your job?
Dealing with artists and designers around the world and building relationships has been very interesting. It was a challenge initially to get premium companies to allow us to sell their products as we are a startup. However, with our passion for fashion, we were able to convince them that we are premium, one-stop-shop for grooming products and accessories in the region. This challenge is what we ‘love’ most about our job.
Do you have any exciting projects happening at Eloquent District soon? What are you most looking forward to about 2017?
We are looking to add more products from premium independent designers from all over the world. We are also looking to add more product categories such as shoe accessories and motorcycle related accessories. 2017 will be a year with a focus on marketing for us, be it social media, publications, trunk shows, exhibitions, events etc. Branding is key for any successful business and 2017 will be all about Eloquent District and how we appeal to our potential clients.
Describe the experience a groom-to-be will have when using Eloquent District for his wedding?
A groom can expect a stress-free one-stop shop for all his wedding accessory needs. We can also customise grooming gift baskets, taking into account the wedding theme, outfits etc.
How do you manage trust from your clients? After all it is the most important day of their lives…
Trust is something that takes years to build. Since we are a startup and have been in business for less than a year, we have a long way to go. As mentioned, 2017 will be the year to get our name out there and slowly and gradually build trust from our clients. We leverage off the fact that we are dealing in premium high-quality goods which are sold at high-end retailers around the world. This drives comfort and gives assurance to our clients.
If you could give one piece of advice to our readers and their grooms, what would it be?
Choose the right accessories that complement your outfit and keep it simple.
What budgets do you cater for?
We are a premium reseller that caters to the quintessential man. Our products are in the mid-high range without any compromise on quality.
Lastly, why did you choose to list with www.brideclubme.com?
It’s a great online portal for newly-weds-to-be and it simplifies their wedding experience. Hence, we are really proud and excited to be associated with Bride Club ME.